Irish brand NAYA was born from a desire to do something different. Now in its sixth year, the label offers the customer a unique style perspective every season.
“It’s an easy, relaxed look. The ethos behind the brand was to keep it edgy; to keep it a little bit more about relaxed glamour, but also to have the street trends there, full of pieces that you would wear over and over”Helen Wheeler, Head of Design.
The founding blocks of the line are simple jersey pieces, straight dresses and pencil skirts. The soft layering is where it all always starts, loose-fitting, but flattering silhouettes, which feature jersey layered with sheer chiffon and print. Layering is definitely a key feature with NAYA.